A Shadow Source is an outside page, directory, or thread that AI may trust more than your own website. When that happens, the model can repeat the wrong story.
Shadow Source is BiDigest’s term for the unverified material that can overpower your official messaging in AI answers. These sources often look harmless, but they are a common cause of drift.
The wrong source becomes the wrong answer.
If AI keeps learning from stale or unverified pages, it will keep repeating them.
BiDigest shows which Shadow Sources AI is leaning on, so you can correct the official content and reduce the chance that a wrong page wins the citation race.