Narrative Drift is when the story AI tells about your brand slowly changes. The facts may look close, but the framing, emphasis, and meaning start to move.
Narrative Drift happens when AI keeps re-telling your brand with subtle changes in tone, emphasis, or positioning. That can weaken trust even when the core facts are still mostly correct.
A brand is not only facts. It is the story around the facts.
If AI keeps shifting that story, your audience can end up with a different impression than the one you intended.
BiDigest surfaces where the story is drifting, what source is pulling it off track, and what needs to be strengthened so the narrative stays close to your Ground Truth.